People-first sports storytelling · Free to read
Portland-based creative agency Collide has used knowledge of its city and partners to tell a different game day story for the Portland Pickles, Bangers, and Cherry Bombs and sold it to the world through Official League gear.
Josh Bogdan of MLB partner Good Sports Creative suggests brands could find connections, emotional value, and solutions to consumer problems if they saw how ads played in the places fans congregate.
Kimberly Veale connected with Bay Area fans and culture and created sellout crowds for the Golden State Valkyries. Then the Portland Fire asked her to come up I-5 and do it again.
Co-owners Emily Stutzman and Ben Hennes used experience building events for Adidas, On, and other brand partners to make their venue an intersection of sports, culture, people, and ideas.
The former Nike executive used both her experience and resources to invest in The Sports Bra, the International Women’s Sports Film Festival, Femmi, Wicked Saints, and more
The media platform spent the last year building shows around the careers and interests of Olympian Chaunté Lowe and WNBA players Monique Billings and Aerial Powers as a growing fanbase seeks deeper engagement with athletes.
Former Portland Power GM Linda Weston only had three seasons to lead a women's basketball team, but spent a career shaping executives—including those in WNBA front offices.
Melanie Page made the Can't Retire From This documentary to acknowledge DMV women's basketball history. Now other cities want to share their hoops heritage.
Portland agency INDUSTRY and Nike spent six months talking to street-soccer organizers, then built Toma: neighborhood tournaments with neighborhood rules, a final that drew Vinicius Jr. and Travis Scott, and about 100 kids signed to Nike deals.
For nearly 20 years Jade Hewitt has slowed softball down long enough to see it. Now the AUSL’s director of photography, she’s shooting a league with MLB money, ESPN numbers and an Olympics on the horizon.
