How Missy Capone Became the Angel on Women’s Sports’ Shoulder
The former Nike executive used both her experience and resources to invest in The Sports Bra, the International Women’s Sports Film Festival, Femmi, Wicked Saints, and more
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The former Nike executive used both her experience and resources to invest in The Sports Bra, the International Women’s Sports Film Festival, Femmi, Wicked Saints, and more
Portland agency INDUSTRY and Nike spent six months talking to street-soccer organizers, then built Toma: neighborhood tournaments with neighborhood rules, a final that drew Vinicius Jr. and Travis Scott, and about 100 kids signed to Nike deals.