How To Build a WNBA Expansion Brand a City Can Call Its Own
Kimberly Veale connected with Bay Area fans and culture and created sellout crowds for the Golden State Valkyries. Then the Portland Fire asked her to come up I-5 and do it again.
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Portland Fire
The Portland Power Still Put Up Women’s Basketball Wins Nearly 30 Years Later
Former Portland Power GM Linda Weston only had three seasons to lead a women's basketball team, but spent a career shaping executives—including those in WNBA front offices.