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Stars like Megan Rapinoe and Christine Sinclair drove the University of Portland’s 2005 national championship, but the documentary Unmatched has agencies and festivals pushing the city’s potential World Cup future.
Portland agency INDUSTRY and Nike spent six months talking to street-soccer organizers, then built Toma: neighborhood tournaments with neighborhood rules, a final that drew Vinicius Jr. and Travis Scott, and about 100 kids signed to Nike deals.
For nearly 20 years Jade Hewitt has slowed softball down long enough to see it. Now the AUSL’s director of photography, she’s shooting a league with MLB money, ESPN numbers and an Olympics on the horizon.
