Stars like Megan Rapinoe and Christine Sinclair drove the University of Portland’s 2005 national championship, but the documentary Unmatched has agencies and festivals pushing the city’s potential World Cup future.
Portland-based creative agency Collide has used knowledge of its city and partners to tell a different game day story for the Portland Pickles, Bangers, and Cherry Bombs and sold it to the world through Official League gear.
Portland agency INDUSTRY and Nike spent six months talking to street-soccer organizers, then built Toma: neighborhood tournaments with neighborhood rules, a final that drew Vinicius Jr. and Travis Scott, and about 100 kids signed to Nike deals.