Portland-based creative agency Collide has used knowledge of its city and partners to tell a different game day story for the Portland Pickles, Bangers, and Cherry Bombs and sold it to the world through Official League gear.
Josh Bogdan of MLB partner Good Sports Creative suggests brands could find connections, emotional value, and solutions to consumer problems if they saw how ads played in the places fans congregate.
Kimberly Veale connected with Bay Area fans and culture and created sellout crowds for the Golden State Valkyries. Then the Portland Fire asked her to come up I-5 and do it again.
Co-owners Emily Stutzman and Ben Hennes used experience building events for Adidas, On, and other brand partners to make their venue an intersection of sports, culture, people, and ideas.